Almost double from late last year, at a $5.2B valuation.
Why are investors doubling down? Oura is no longer “just a sleep-tracking ring”:
• From device to platform → partnerships with Dexcom, acquisitions like Veri (acquired by ŌURA) (metabolic health) and Sparta Science (acquired by ŌURA) (movement analytics).
• From sleep to full health → readiness, stress, women’s health, metabolic tracking.
• From startup to global leader → now competing head-on with Apple, Samsung Electronics, and a wave of new smart rings like Ultrahuman.
Oura is worth $11B. It ranks among the top health brands.
The bet: smaller, invisible, data-rich wearables.
Which wearable do you wear to track your health?
