Exports have gone up by more than 60% in five years — and Japan can’t make enough to keep up.
Farmers are racing to expand production. But it takes years to grow high-quality matcha. So prices are rising fast.
Why the hype?
✅ Delivers calm energy
✅ 10x more antioxidants than green tea.
✅ High L-theanine - it sharpens focus without the caffeine crash.
What started as a ceremonial drink is now a global wellness symbol - from latte bars in London to pre-workout shots in LA.
We’re seeing the Avocado moment of matcha: a superfood turned status symbol.
