$6.3 trillion.
That’s the size of the global wellness economy in 2024, up 25% since 2019.
And if projections are right, we’re heading toward $9 trillion by 2028.
What’s behind the boom?
What used to be a personal lifestyle choice is now influencing how we design products, services, and even cities.
What and who's driving the market ⬇️
🧠 Mental wellbeing. Woebot Health, Koa Health
💪 Active lifestyles. Peloton Interactive, Tonal, Freeletics
🧴 Personal care & beauty. PROVEN Skincare, Function of Beauty
🍽️ Nutrition & weight management. ZOE, DayTwo, Lumen
🌍 Wellness tourism. Healing Hotels of the World, THERME GROUP
🧬 Blood panels & prevention. Function Health, Lucis (YC X25), Neko Health
📱 Wearable tech. WHOOP, ŌURA, Ultrahuman
🧘 Mindfulness & recovery. Hyperice, Calm, Othership
...
From biomarker-based nutrition to recovery-as-a-service, we’re seeing the convergence of science, tech, and culture redefining what “health” means.
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Link to Fitt Insider’s full report in the comment ⬇️
