The global beauty industry will hit $590B by 2028 — and it’s no longer just makeup.
It’s merging with wellness, regenerative medicine, and longevity science.
A few signals:
• Longevity biohackers are fueling a $21B medspa boom
• Skin supplements are a $3.1B market, led by collagen
• Nearly 40% of high earners have had a cosmetic procedure
Aesthetics are being reframed as preventive health.
Brands are following the shift:
• L'Oréal is investing in mitochondrial skincare (Timeline).
• Augustinus Bader built a $300 cream from stem cell science.
• Longevity clinics now add Botox, laser facials, exosome therapy to the same menu as hormone or microbiome tests.
The line between wellness, aesthetics, and aging is disappearing.
We're talking about performance beauty. Diagnostics meet design.
The question is no longer “Is it superficial?”
It’s “Does it work?”
Personally, I find this shift fascinating.
I think feeling and looking younger can be intertwined.
We’ve seen it with Bryan Johnson too — looking younger can literally make you feel younger.
Read Fitt Insider's full article here: https://lnkd.in/eEMFwBmk
